The Westford Business Challenge has been initiated to provide a unique chance for young and ambitious future leaders – the present-day students – to showcase their most creative business concepts. The goal is to spread these ideas worldwide through a platform established by Westford University College, which is a part of the Westford Education Group, and in collaboration with Demont Institute of Management.
The Business Challenge provides an opportunity for young students to explore the business world. In this competition, students must analyze and develop practical business solutions, investigate important business issues, and present their findings to the academic and judging panel.
Through the Westford Business Challenge, high school students can collaborate as a team, competing against each other to utilize their critical-thinking, problem-solving abilities, and business knowledge. The 2023 Westford Business Challenge theme is centered around Digital Entrepreneurship and its relevance in the business landscape.
The entrepreneurship ecosystem plays a dynamic role in our society and is a national asset, with entrepreneurs becoming the drivers who cultivate, motivate, and remunerate the maximum potential of this asset. With the COVID-19 pandemic triggering a collective push into digital transformation, especially for surviving businesses, “COVID-preneurs” have propelled to become their own bosses at a record pace.
Digital entrepreneurs operate via digital platforms, relying on Information Technology (IT) and digital media tools to identify potential consumers. Digital businesses could include e-commerce, industry consulting, online courses, social media and content marketing, drop-shipping, online retailing, virtual assistants, and other digital spaces that offer products and services.
The UAE ranks fourth globally in the Global Entrepreneurship Index 2020. The “Fifty Economic Plan”, the largest national strategy of its kind aims to stimulate entrepreneurship, spread the culture of entrepreneurship among future generations and establish the position of the UAE as a global hub and destination for entrepreneurship.
Bearing these in mind, the Westford Business Challenge provokes critical brainstorming and rational problem solving, creative reasoning and thinking throughout the length of the competition.
High school students have 2 case studies to work on, along with an Elevator Pitch and the final case. The scores at the end of case study 01 and 02 will be accumulated to declare the top 10 teams that will be given direct entry into the finale. Other teams that do not qualify to the Top 10, will have to present Elevator Pitch.
The case studies will be uploaded on our official webpage. The case study links shall be emailed to the registered participants and mentors on the day of the release. Please ensure to register on mywestford.com under our competition tab and also ensure that our email address doesn’t land into your spam folder.
It can be submitted as a 2000-worded word document file inclusive of charts, graphs and illustrations, duly converted to as a pdf file.
Yes, each team can have a mentor that can guide the students.
Your team will be required to submit the first 2 case studies online, and the final case study will be presented on the day of the event.
The case studies may be submitted on the Mywestford.com under our competition tab and should also be emailed to firstname.lastname@example.org.
Approximately 45 secs is how long it takes to ride an elevator with a potential investor you’ve been dying to meet! An elevator pitch is a 45 seconds (Yes, you read that right!) way of introducing yourself, conveying across a key point or two, and building a connection with someone.
Yes, every team member will be expected to speak within the 10 minutes slot allocated to each team. Presentation Skills is also a criteria of judgement in the final round!